"The more, the better" saying doesn’t go for links. At least not as long as "more" means links you buy without checking if they are risky for your backlink profile or not. You’d better aim for fewer high-quality links, then for thousands of links that bring no value to your backlink profile. Weak or risky backlinks won’t help your rankings at all. It can go even worst. These links can get you a Google penalty and severe (if not 100%) loss of organic traffic.


Links are not at all the same. The point is to understand:

  • how many linking pages, subdomains, domains, and root domains?
  • how many links per month?
  • what kind of links (Follow, NoFollow, Redirects, Javascript, Frames, ..)?
  • what link Power and Trust?
  • which linking keywords ("money" or "brand")?
  • what link risk?


In addition, these factors can be evaluated differently in different cases. A link can also be good or bad depending on the industry, the country, the language and the keywords. Unfortunately, there is no generic rule. For example, it is NOT the same whether a domain links to 1,000 subpages, or whether 1,000 domains link to a subpage. That's why we always recommend using the Site-Wide filter in LinkResearchTools.
EasyMoney Reviewed by EasyMoney on . Are all links the same? "The more, the better" saying doesn’t go for links. At least not as long as "more" means links you buy without checking if they are risky for your backlink profile or not. You’d better aim for fewer high-quality links, then for thousands of links that bring no value to your backlink profile. Weak or risky backlinks won’t help your rankings at all. It can go even worst. These links can get you a Google penalty and severe (if not 100%) loss of organic traffic. Links are not at all the Rating: 5