Because not all links are equal, you need to be very careful when you start a link building campaign. Build links for your business, for your customers, make them relevant and associate them with great content. Your users will be happy, Google will keep you in the search results and your business will grow.


Make sure that the links you build are natural and that Google doesn't come to the conclusion that you're trying to manipulate its search algorithm.
Any links intended to manipulate PageRank or a site's ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines. This includes any behavior that manipulates links to your site or outgoing links from your site.

We explain Google's Quality Guidelines regarding link schemes, to give you a clear picture on how to build high-quality links and how to stay away from building bad links. It’s all about quality, relevancy, and user focus.
EasyMoney Reviewed by EasyMoney on . What are Google's rules when it comes to link building? Because not all links are equal, you need to be very careful when you start a link building campaign. Build links for your business, for your customers, make them relevant and associate them with great content. Your users will be happy, Google will keep you in the search results and your business will grow. Make sure that the links you build are natural and that Google doesn't come to the conclusion that you're trying to manipulate its search algorithm. We explain Google's Quality Rating: 5