A Penguin Penalty Recovery Story - In Review


icelolly.com suffered from a dramatic Google Penalty in July 2013 sustained at the Google Penguin 2.0 update. We analyzed that penalty in detail just like many other Google penalties we have covered here on LRT, to get a deep understanding of Google Penguin and other penalties to improve our products and services.
LRT Certified Xpert Derek Devlin did that original analysis and three years on has been given exclusive access to re-analyze the work undertaken in-house by the team at icelolly.com. Thanks to this new detailed case study from Derek, we can peel back the curtain and get unique insights into the actions taken in-house, their disavow and clean up process, the real impact on organic traffic and ultimately, we get to see how icelolly.com not only recovered from the Penalty but also improved their organic traffic way beyond their old traffic levels.



Thanks to a cooperation and transparency of the team at icelolly.com we can now present you a fully featured follow-up case study of all the work they did including:

  1. Historical data from Google Search Console and Google Analytics
  2. The impact on the traffic of icelolly.com
  3. How icelolly.com managed to achieve a turnaround in organic traffic
  4. How the Google Penguin 3.0 update helped icelolly.com
  5. How their link graph changed following clean up
  6. How icelolly.com’s Disavow file looked
  7. Many more learnings, details and insights

Learn from the actions and drastic changes that the team at icelolly.com took. Follow their path on the way to recover from a penalty, protect from new penalties and build new organic traffic.
EasyMoney Reviewed by EasyMoney on . Google Penguin Penalty Recovery | 3 Years Later A Penguin Penalty Recovery Story - In Review icelolly.com suffered from a dramatic Google Penalty in July 2013 sustained at the Google Penguin 2.0 update. We analyzed that penalty in detail just like many other Google penalties we have covered here on LRT, to get a deep understanding of Google Penguin and other penalties to improve our products and services. LRT Certified Xpert Derek Devlin did that original analysis and three years on has been given exclusive access to re-analyze the work Rating: 5